The TOAE website inspires art lovers to visit this extraordinary annual event at Nathan Phillips Square in Toronto and educates audiences about participating artists, the value of the event, and art in general. The site also provides participating artists with information on the application process. A beautifully designed online gallery showcases artists and their work, while an intuitive back end artist registration system complete with image sharing, makes it simple for artists to apply online and for TOAE admins to approve and manage artist related content on the site.